About Us

EMPOWERING MODESTY WITH STYLISH ACTIVEWEAR & SWIMWEAR

AFFERMIE was born from the observation of Muslim women facing a shortage of stylish and comfortable modest swimwear and activewear. Recognizing this gap, we embarked on a mission to provide accessible and fashionable options for modest ladies.

As a family-owned company, AFFERMIE was founded by Ayse Rose Arubwal, a Turkish descendant raised in the U.S. who understands the needs of modern modest women. Having encountered challenges herself in finding suitable clothing, Rose focused on curating beautifully designed collections to address this need.

AFFERMIE is dedicated to delivering fashionable, comfortable, and durable outerwear that stretches to fit. We bridge the gap in the fashion industry for modest women, offering modest swimsuits, burkinis, and modest activewear of the highest quality and durability.

Rejecting the idea that style must be compromised for modesty, we provide fashionable and modern clothing that caters to diverse needs. As the leading brand in Modest Activewear and Modest Swimwear, AFFERMIE offers an extensive range, including modest swimsuits, modest women activewear, active scarves, and accessories.

Our team constantly innovates to align with the everyday lifestyle of couragefull women, focusing on promoting confidence and comfort. We believe everyone deserves access to clothing that makes them feel great, offering the best experience through high-quality products and exceptional service.

At AFFERMIE, our goal is to design accessible outdoor modest clothing activewear, specifically focusing on improving the health and well-being of women. We advocate for an active lifestyle, recognizing its positive impact on physical health and happiness. By offering comfortable and stylish activewear, we encourage modest women to engage in physical activities, promoting life satisfaction and happiness through our products and services.

OUR COMMITMENT TO MODEST ACTIVEWEAR

Our Mission

Our mission is to offer accessible activewear, promoting health and well-being within the modest community. We believe in the essential role of physical activity for overall happiness and functioning. Through comfortable, stylish activewear, we aim to inspire women to engage in activities that enhance their quality of life.

Vision

We aim to be the one brand that recognizing the need of the modest women need for modest active wears.
We aim to be the one brand that is dedicated to understanding the modest activewear needs of these women, offering seamless access to a curated selection with just one click.

Focus

Our focus is to cater exclusively to the unique modest activewear and burkini needs of modest women, ensuring that our offerings align seamlessly with their preferences for modest and stylish athletic and swimwear.